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It has been 20 years since public relations scholars and practitioners from around the world exchanged ideas and perspectives about public relations at BledCom for the first time. The 20th BledCom will yet again take place at Bled in the beautiful surroundings of Lake Bled, this time on 14 and 15 June 2013 and represent prominent guests. You will be able to join special BledCom sessions and meet inspiring speakers, among them Björn Edlund , the former Executive Vice President and Head of Group Communications at Royal Dutch Shell plc, now Chairman of Europe, Middle East and Africa at Edelman; Melissa Pailthorp, Citizenship and Public Affairs Lead at Microsoft, Central and Eastern Europe; Boštjan M. Zupančič , Philosopher and Judge at the European Court of Human Rights in Strassbourg and Miha Mazzini , Slovenian Author and Columnist. The program is now published on the website.