A Slovenian business delegation, led by AmCham Slovenia and the investment promotion agency SPIRIT Slovenija, went to New York to get "introduced to the culture and business customs in the US".

The US is not only a 300-million market but also a center for technological development, innovative methods for monitoring customer habits, data-driven marketing, and disruptive business models. AmCham Slovenia, in cooperation with SPIRIT Slovenia, Public Agency for Entrepreneurship, Internationalization, Foreign Investments and Technology, has organized a business development delegation to the USA for the fifth consecutive year. The focus of this trip to New York between June 26 and July 1, 2018 has been "customer centricity".

17-member delegation touring New York first visited consultancy A.T. Kearney, which can help companies reach leading positions in their respective industries. Other highlights of the tour included visits to tech giants, including the a trip to the IBM Watson Center, SAP Leonardo Center and the Microsoft Technology Center. The third day was dedicated to the future and investments, the participants visited the Boston Consulting Group (BCG), which helps many companies to shape the future of the company, and the global investment company KKR, which has its global headquarters in New York, and company Celtra, founded by Maja and Miha Mikek. The delegation also met successful Slovenians living in New York, the meeting was joined by H.E. Stanislav Vidovič, Ambassador of the Republic of Slovenia to Washington, and Erik Horvat, Honorary Consul of the Republic of Slovenia in New York.

They also visited the New York University, where they were hosted by Slovenian researcher Igor Cesarec. To round off the trip on a somewhat lighter note, the delegation visited the biggest food show in North America, the Summer Fancy Food Show on the final day of their campaign.

"The US remains a market of opportunities. This also goes for Slovenian companies which can unlock their potential in many branches, regions and states," said Ajša Vodnik, CEO of AmCham Slovenija. But it is vital to have a good insight in to the market and the habits of the consumer, she added.

Read more about the delegation HERE.