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Distinguished Reader,

Increased business investments lead to higher competitiveness. There is no doubt that foreign direct investments introduce new processes for advanced manufacturing and create high added value. The Covid-19 pandemic, however, has caused major changes in global economic markets and changed business life as we know it. The whole world had to adapt to the changed situation, and I hope that economic and investment flows will strengthen again soon.

We have noticed that foreign investors are increasingly recognizing Slovenia as an environment in which they can create added value, expand business, and increase exports. Slovenia’s strategic position in the heart of Europe, with easy access to SEE markets, a highly skilled workforce, research and development capabilities, and high level of stability creates a wonderful environment for manufacturing, services, and R&D.

However, with the changing times caused by the pandemic situation, the way we do business must change, too. And Slovenia, having doubled its investments in sustainable development, is leading the way in adapting to a new environment where sustainability is the core of its economy. The government’s policy is to focus on using resources more efficiently, reducing waste and enabling consumers to make greener choices. That these are steps in the right direction is reflected in the fact that Slovenia ranks 13th among EU countries for eco innovations and is the 22nd most innovative country in the world.

The public agency SPIRIT Slovenia has been helping foreign investors for several years, growing a healthy reputation in the process as the single point of contact both for businesses looking to set up operations in the country and for those looking for business partners here and abroad. We will soon be able to offer financial incentives to investors, as the Recovery and Resilience Plan envisages EUR 88.5 million for a public tender to support investments under the Investment Promotion Act.

I must admit that 2021 is a special year for us: Slovenia celebrates 30 years since becoming an independent country and starting in July our country will also be holding the Presidency of the Council of the EU for the second time. From 1 October Slovenia will also participate with own pavilion in this year’s iteration of the oldest world exhibition, the Expo, which will be held in Dubai. Our motto will be “Slovenia. Green and Smart Experience”, and visitors from all over the world will experience stories about the unique interplay of pristine environments, knowledge, innovation, and breakthrough businesses.

We invite you to discover Slovenia’s business potential and innovative spirit!

Tomaž Kostanjevec, PhD, Director of SPIRIT Slovenia, Public Agency