We’re excited to announce that the Startup Overseas 2024 Austin: Bootcamp is officially underway! We kicked things off with our first module, the “Enter: USA” training, where our selected startup and scaleups began diving into the strategies and insights needed to successfully enter or expand into the U.S. market.

Our participants had the opportunity to hear from some incredible speakers, starting with Jaime Chesney, President of CG Experts, LLC and Troy Piekarski, Director of Digital Revenue and Fulfillment at Trib Total Media. They delivered an impactful presentation on digital marketing strategies tailored for the U.S. market. They covered everything from budgeting for digital campaigns to the different types of marketing efforts essential for U.S. businesses. Both Troy and Jaime emphasized that marketing has evolved far beyond just attracting clients—it’s now the very foundation of building and maintaining customer relationships, which is key to long-term business success.

Rounding off the session, we had Kevin Koym, Founder and CEO of Tech Ranch Austin, who provided a overview of the startup ecosystem in Austin. Kevin walked us through what to expect during our week in Austin, giving insights into the city’s entrepreneurial landscape and the opportunities it offers for startups looking to expand. His session set the tone for what promises to be an exciting and action-packed experience for our participants.

The Startup Overseas 2024 Austin: Bootcamp is just getting started, and we’re already seeing the incredible potential this program holds for helping our companies succeed in the U.S. market.