Today at the USANavigator meetup titled; Cracking the Code: Strategies for Entering the U.S. Market, we had the pleasure of hosting Anthony V. Russo, President of TradeHub International LLC and President of THI Mexico, for an inspiring and practical conversation about entering the U.S. market.

Together with our participating companies operating in Slovenia, we discussed some of the most important steps for doing business in the United States, from choosing the right partners to understanding how U.S. companies think and work.

We talked about how entering the U.S. market is more than just selling a product, it is a long-term decision that requires trust, preparation, and clear expectations. We also touched on the need for research-based planning, strong communication, and taking time to build the right position in a very competitive market.

We are thankful to Mr. Russo for sharing his knowledge, and to all the companies for their thoughtful questions, energy, and clear ambition.