We are looking forward to

an exclusive online USAMeetUp discussion

Cracking the Code: Strategies for Entering the U.S. Market.

Expanding to the United States is an exciting opportunity, but also a complex one. In response to your input, we are pleased to invite you to a dedicated session where we will address some of the most pressing questions and challenges companies face when entering the U.S. market.

During this session, we will explore:

• Differences in business culture and communication styles
• How to identify and engage with the right partners, agents, or distributors
• The role of trade shows and other market entry pathways
• Building trust and establishing long-term business relationships in the U.S.
• Strategies for sustainable success in a highly competitive environment

GUEST: 

Mr. Anthony Russo is a highly experienced business developer with over 25 years of expertise helping international companies enter and succeed in the U.S. market. He is the Founder of TradeHub International, a hybrid trading company and not-for-profit focused on international trade and immigration projects, with offices in the U.S. and Mexico.

Mr. Russo holds a BA in Marketing and an MBA in Business Administration from Charleston Southern University. He began his international career in 2003 at the South Carolina World Trade Center (SCWTC), where he managed trade education and services, including the USDA Export Readiness Training Program for South Carolina, and authored the Nine Steps of Import/Export curriculum. In 2006, he was appointed General Manager of Trade Development for the World Trade Centers Association (WTCA), where he led global projects across Germany, Russia, China, Canada, Algeria, and Lebanon, focusing on trade, logistics, research, and education.

Through TradeHub International, Mr. Russo has delivered contracts for institutions such as CCPIT China, Nova Scotia Business Inc., and Mexico Calidad Suprema, helping businesses with market penetration, international business analysis, and customized trade solutions. He has also designed educational programs for universities, including a government-supported export readiness initiative at Tec de Monterrey in Mexico.

If you would like to join the event, please contact our Project Manager, Lara Luznar, at lara.luznar@amcham.si.