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AmCham Slovenia’s Investment Committee held a session today, focusing on the impact of trade barriers, particularly non-tariff measures, between the U.S. and the EU on international competitiveness and investment flows, with a special highlight on the implications for Slovenia.

Aljoša Krdžić, LL.M. (NYU), Partner at Rojs Peljhan Prelesnik & Partners and Co-Chair of the AmCham Investment Committee, opened the meeting with a brief overview of tariffs, trade agreements, and regulations, as well as the perspectives of the European Union and the United States.

We were also proud to host Dr. Rok Spruk, Associate Professor, Academic Unit for Economics , School of Economics and Business, University of Ljubljana, who provided insights into how regulatory complexity in the EU can hinder innovation, limit SME growth, and reduce foreign direct investment.

The meeting highlighted the importance of a balanced regulatory approach, the need for Slovenia to strengthen its trade and investment diplomacy, and how economic policy helps shape Slovenia’s role in the global economy.

As part of our ongoing mission to create a more competitive and investor-friendly environment, the Committee reaffirmed its commitment to driving dialogue, shaping solutions, and supporting Slovenia’s role in the global economy.

Key takeaways:

  • Non-tariff barriers are a key challenge for innovation, SMEs, and FDI
  • Smart, predictable regulation is critical for global competitiveness
  • Slovenia should enhance its trade diplomacy and international outreach
  • Economic and foreign policy should go hand in hand to attract investments